Category: Social Media
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Podcasts are about community not audiences – advertisers note
A podcast I’ve been listening to for the past five years, on and off, is This Week in Tech, started and hosted by American technology broadcaster and entrepreneur Leo Laporte. Better known by its acronym TWiT, each episode is typically…
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Author rank a key element in content marketing
“Content marketing” is a phrase to get accustomed to, if you’re not familiar with it already. It elevates the humble-sounding crafts of copywriting, video-making, writing blog posts, email newsletters and other methods of content creation and marketing that we’re used…
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FIR podcast: Eight years and counting
Eight years ago today – on January 3, 2005 – two communication professionals embarked on a voyage that was all about discovery and experimenting with a new medium: podcasting. Neville Hobson and Shel Holtz started For Immediate Release: The Hobson and…
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Leadership is about conversations
I came upon a blog post this weekend that addressed its subject matter in a way that I found breath-taking both in its simplicity and in its clarity. 5 Qualities that Make a Good Leader in the Social Media Age…
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Compelling content is king for the newspaper business too
How healthy is the newspaper business? If you look at print, the long-term prognosis is not encouraging overall, certainly not in the UK and to a large extent neither in the US, especially as the declining circulation and revenue of…