Category: Social Media
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Setting a standard for event infographics
Last week, the first Global PR Summit took place in Miami, Florida. Organized by the Holmes Group (best known for its Holmes Report and the SABRE Awards), the summit was billed as “a high-level event designed for senior practitioners to…
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Why share if you reserve all rights?
Channel 4 News posted a collection of dramatic photos to its Google+ page of the devastation wrought by Superstorm Sandy in New York City and elsewhere on the US east coast. My second thought was why post these pics with…
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FIR Interview: Cisco Systems Social Media Listening Team
Listen Now: Cisco Systems unveiled its Social Media Listening Center at its San Jose, California-based, Executive Briefing Center on October 24. The six interactive touchscreens display a variety of data visualizations such as heat maps and word clouds that help…
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In B2B marketing, content is king
An interesting report was published last week by the Content Marketing Institute and Marketing Profs in the US on B2B content marketing and predictions for 2013 in the US market. Wikipedia defines “content marketing” thus: Content marketing is an umbrella…
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Social media in the workplace: Still a long haul
According to a US survey on employee use of social media in the workplace, published by HR software and services company Silk Road, there’s an encouraging picture emerging of how employers approach the overall topic. “We found that a substantial…