Category: Social Media
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Twitter: Where off the record is on the record
There can be few people who wouldn’t agree that Twitter use by people is very much part of the mainstream these days. Even if you don’t use Twitter yourself – meaning, you don’t have a Twitter handle nor do you…
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American Express and Foursquare connect in the UK
I was pretty excited when I first learned that American Express were bringing their Foursquare promotional offerings to the UK, their first market for this outside the US. Just as in the US, what the promotion does for American Express…
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Facebook could be a standard feature in credit scoring
German news magazine Der Spiegel reports that Germany’s largest credit agency plans to mine Facebook and other social networking sites in search of information that could help the agency determine what effect online relationships may have on people’s abilities to…
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Experiencing Ford’s 3D B-MAX hologram
A few weeks ago, Ford launched an influencer outreach campaign in six European countries as part of a build-up to the European launch of its B-MAX car this summer. The car (a mini MPV) features pillar-less doors: there is no…
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FIR Live is back with all-star panel on influencer marketing
Has it really been 10 months since the last FIR Live? It may have been a while, but when we decided to bring the real-time single-topic panel discussion back, we did it in a big way. We’ll be talking about…