Category: Social Media
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Snake oil marketing
Finally someone has produced an infographic-style video that flips the promotion of social media on its head to look at metrics such as the opener that says “Over 6.2 billion people on earth don’t use Facebook.” “Social Media Truth” takes…
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In Defence Of Influence Metrics
Is Klout getting a bum rap, spitefully pilloried in critical commentary such as my post on November 12 on opting out of Klout? Guest author Tammy Kahn Fennell believes that services like Klout and PeerIndex deserve fairer assessment. Let me…
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Out of Klout
The kerfuffle about Klout, the self-styled ‘standard for influence’ service, that blew up last month has largely settled down now as most online kerfuffles tend to. Yet the storm that erupted following Klout’s change in how they measure an individual’s…
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What would your mother say?
There’s a serious point to think about when studying this tongue-in-cheek infographic on what to consider when posting your status update – or any other message – to popular online social networking services. You might think about which service to…
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Ruthlessly enforcing a code of silence
Would your employer fire you if you said anything about them in a post on Facebook? Or in a public tweet? Or in a blog post? Much of course depends on what you might say, but one UK Apple employee…