Category: Social Media
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All set for the huddle on November 3
Planning is complete and things are all set for the Dell B2B Social Media Huddle that takes place in London on November 3. For this fourth B2B social media networking event that Kerry Bridge and I have organized, we’re expecting…
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What is Klout worth to you?
What a kerfuffle Klout has stirred up! The US company that offers a service to “measure influence online” made changes last week in the technology it uses to calculate an individual’s influence rank known as a Klout Score. One of…
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Starting up The Social Media MBA
Earlier this year, I was invited to contribute content for a new business book on social media. That book, The Social Media MBA, is now done and dusted as it were and will be in bookshops and online in January…
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The graphic new media landscape
As voices continue to be raised on the ethics and morality of mainstream media use of disturbing and graphic images of Muammar Gaddafi in the moments before and after his violent death, a Reuters report offers some insightful perspectives on…
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Evolving the shopping experience
I noticed something different about an ad in the Telegraph yesterday by UK supermarket chain Tesco, advertising its price-drop campaign – an offer of exclusive content if you “interact with this ad” via your smartphone and an app called Blippar.…