Category: Social Media
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A tipping point sets a milestone for mainstream media evolution
I’ve been reading through the News of The World today. It’s the first time I’ve ever bought this newspaper – and the last time, too, as this was its last edition. The closure that concludes 168 years of newspaper publishing…
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What you can learn from conference tweets and Foursquare check-ins
I went to a conference in London in May organized by Adobe, the software firm. The biggest thing that struck me about it was how well organized it was from the social media and network connectivity points of view. Adobe…
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Build a deep understanding of your customer, or risk irrelevance
A well-argued post on Mashable explores why the use of traditional demographic analysis in marketing today is a flawed approach to understanding your customer. Much of the case made by the writer Jamie Beckland, a Digital and Social Media Strategist…
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No-fuss perspectives: Social Media @ Work
Pull up a chair and make yourself comfortable. Block out 15 minutes of your time to watch a story, a corporate video with a difference. Watch it full screen in high definition and turn up the sound a little. Ready?…
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Everyone is trying to figure out the future of content
I was looking again at some of the video recordings of last week’s debate at the British Library in London that I went to, organized by B2B SaaS company Meltwater, and which addressed the topic of “The Future of Content.”…