Category: Social Media
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The video wave rolls on worldwide
In countries around the world, it’s no longer the TV set in the home that’s the primary way people consume video. According to new research from market researcher Nielsen, just published, how people consume audio-visual content today embraces many different…
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CIPR seeks your input on updating social media guidelines
The Chartered Institute of Public Relations (CIPR) wants your help to develop a best-practice set of guidelines on using social media in PR practice. According to the CIPR’s Social Media Panel, the open consultation is designed to help ensure that…
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IABC/Buck survey offers employee engagement insights
In June, the International Association of Business Communicators (IABC) and Buck Consultants published the 2010 IABC Employee Engagement Survey, the results of research on employee engagement strategies, the second year the two organizations have worked together on such research. Let…
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Preparing for the next Twitter wave
Twitter hit a new milestone yesterday – 20 billion tweets. According to Mashable, the milestone comes just two months after the service hit 15 billion tweets and about five months since it reached 10 billion, indicating that activity levels on…
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Valuable insights for marketers if they listen
The results of a survey on how people use Twitter published yesterday adds confirmation in my mind that those who think Twitter is just another marketing channel don’t really understand people’s behaviours. The survey Twitter and the Consumer-Marketer Dynamic, conducted…