Category: Social Networks
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Closing the gap between social media use and usefulness
A survey published this week by The Wall Street Journal shows some interesting findings about social networking tools, small businesses and how the owners of those businesses perceive the value of social media. While the survey was carried out among…
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Author rank a key element in content marketing
“Content marketing” is a phrase to get accustomed to, if you’re not familiar with it already. It elevates the humble-sounding crafts of copywriting, video-making, writing blog posts, email newsletters and other methods of content creation and marketing that we’re used…
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Fine-tune your LinkedIn profile with Endorsements
If you use LinkedIn, the social network for business, you’ll very likely be interested in a new feature LinkedIn is rolling out that gives you the ability to rate the people in your network on their skills and expertise. Others…
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The reality of influence discrimination
Do people discriminate against you because of your score or rank from an influence measurement service like Klout? A thought-provoking post by Kerry Gorgone writing in Marketing Profs argues that, yes, it happens, and offers some advice to employers and…
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Make your LinkedIn story a compelling one
I spent a few hours this weekend on updating my profile on LinkedIn, the business social networking site. Most of my content changing went on the profile summary which is the first and sometimes only information about you a potential…