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Category: Society

  • Don’t ignore your customers who tweet

    If you’ve ever vented some feelings on Twitter about your negative experience with a company, and felt you were ignored, a survey from the US will probably resonate with you. It suggests that over 70 percent of consumer complaints made…

  • The rise and rise of Sina Weibo

    If you want get an idea of which major brands are doing what in China with Sina Weibo, the front-runner in microblogging in that country,  AdAge.com has a compelling feature that highlights what Starbucks and many other consumer brands are…

  • The ugliness of social media

    It’s a concise article in The Guardian but it’s powerful, shining a light on a truly ugly side of human behaviour. The subject is rape and, as the article’s subtitle so aptly puts it, how social media channels like Facebook…

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  • Being inclusive about PR ethics

    One of the great things about the Ethics Awareness Month initiative from the Public Relations Society of America (PRSA) is that it helps focus clear attention on a core issue in the profession that, in many people’s minds, needs that…

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  • On the tenth anniversary of 9/11

    On that awfully-memorable day in  2001: Coordinated suicide attacks involving hijacked passenger jets were launched against the World Trade Center in New York; against the Pentagon in Washington, DC; and an attack thwarted by passengers on a jet flying above…