Category: Software
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The new image of Microsoft
Microsoft is changing its logo to the one you see above, the first change to its corporate and brand logo since 1987. In explaining the new look, Jeff Hansen, Microsoft’s General Manager Brand Strategy, says the company’s wave of new…
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The hype cycle and tipping-point technologies
In studying the latest hype cycle for emerging technologies chart, published last week by IT industry analysts Gartner, there’s much to absorb as you review what Gartner sees as the common patterns of overenthusiasm, disillusionment and eventual realism that accompanies…