Category: Sport

  • The roar of the Wembley crowd

    The weekend that’s just passed was a tremendous one for sports fans. There was the semi-final of the rugby world cup in Paris which saw England beat France 14-9 in a nail-biting finish. I caught that crucial bit live on…

  • Manchester City goes green

    The City of Manchester football stadium – home to Manchester City FC – will soon be the first football ground in the world to be powered by sustainable energy when an 85-metre-high 3-megawatt wind turbine comes online next year. When…

  • Speedo shows what podcasting can do for marketing

    For a good example of how an organization listens to informal feedback to help them quickly understand the potential benefits of a new-media tool like podcasting, take a look at what swimwear brand Speedo is now doing. Six weeks ago,…

  • Podcasting as complementary communication

    Global swimwear brand Speedo has released the second podcast in the Speedo Make Waves series, featuring an interview with Amanda Beard, Olympic champion and FHM cover girl. Speedo’s press release about the second podcast includes a quote from me on…

  • Speedo starts podcasting

    Speedo, the world leader in swimwear, has just started podcasting. The first episode of “Speedo Make Waves” is out now and features a conversation with Michael Phelps, the US champion swimmer who won eight medals at the 2004 Olympics in…