Category: Technology
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The significance of an innovative fast follower
What does the word “innovation” mean to you? An idea? A way of working? Inventing something? Maybe all of those things, or perhaps something else? It’s a word I’ve been thinking a lot about since taking part in a presentation/discussion…
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What if Brancott had got it right with their QR code?
QR codes attract a great deal of commentary in marketing and communication circles, and pretty critical more often than not. I have a strong interest in QR codes, not so much about the technology of them: it’s far more about…
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Could NFC make the business card really useful?
I have a thing about business cards. These little rectangular pieces of stiff paper or card seem to me to have outlived their analogue usefulness in today’s digital world. What are you supposed to do with one when someone gives…






