Category: Trends
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For Immediate Release 100: Locked and Loaded
In the August episode of The Hobson & Holtz Report, Shel and I talked about these topics: The Society for New Communications Research has launched an initiative to assess options for the communications industry to address fake news. An artificial…
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SNCR research initiative sets out to find solutions to address fake news
Hardly a day goes by without the topic of fake news becoming a news headline itself especially when it concerns Donald Trump. For most people, fake news is largely seen as a driver of distrust about what you read, see…
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SDF podcast 10: Big Data is never a be-all and end-all
Amid congressional hearings and FBI investigations in the US about whether and how Russia interfered with the US Presidential Elections, discussions continue about the efficacy and ethics of micro-targeting voters. In our latest and 10th edition of the SmallDataForum podcast,…
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For Immediate Release 96: The crisis that keeps on giving
In the July installment of The Hobson & Holtz Report, Shel and I talked about these topics: A 15-year-old participating in a work experience program took over the Twitter account of the beleaguered Southern Rail in the UK. The response…
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How to get the media on board to end AVE
One of the hurdles along the road of seeing an end to the “advertising value equivalence” (AVE) measurement metric that’s decried by many in the PR and measurement communities is persuading organisations to stop using it. The issue with AVE…