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Category: Trends

  • Scaling visual messaging and the attraction for marketers

    The rise of mobile messaging apps like WhatsApp – used by at least 500,000,000 people a month around the world who share 700 million photos and 100 million videos every single day – is one growing facet of a multi-dimensioned…

  • Defining Twitter by more than the numbers

    Twitter reported its financial results for the second quarter 2014 this week: Q2 revenue of $312 million, up 124% year-over-year Q2 net loss of $145 million and non-GAAP net income of $15 million Q2 GAAP EPS of ($0.24) and non-GAAP…

  • The future looks mobile for Facebook

    Facebook posted its financial report on July 23 for the second quarter of its 2014 financial year. The report shows financial pluses across the board for the mega social network in significant areas: Overall revenue for the second quarter of…

  • Would you be happier without Facebook?

    If you were not happy – outraged, even – with how Facebook behaved over the mood experiment they conducted last month, an experiment from a Dutch creative agency might be right up your street. What Facebook did was manipulate information…

  • PR spam on an industrial scale

    When done well, PR pitching can be almost an art form. If your pitch meets the criteria of the recipient of your outreach, its likely your message will be well received and may even produce the action you are aiming…