Category: Trends
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Evolving the shopping experience
I noticed something different about an ad in the Telegraph yesterday by UK supermarket chain Tesco, advertising its price-drop campaign – an offer of exclusive content if you “interact with this ad” via your smartphone and an app called Blippar.…
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What does social media mean to your PR and communications?
At the Social Media Marketing and Measurement 2011 conference in London last month, I sat down with Gemma Screen of SiftMedia who interviewed me about social media and PR for the MyCustomer.com website. That interview is now published; click the…
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It’s time to experiment
Recently I visited PeerIndex at their office in the TechHub in east London (aka Silicon Roundabout). They wanted to interview me as part of their video interview series, to talk about digital, social media, public relations and more. That interview…
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Social trajectories and the ones that matter
This chart showing the share of time spent online by US social networkers is interesting in that Facebook’s usage-growth trajectory is consistent over quite a long period, three years or so. The overall picture suggests that there are only two…
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The ugliness of social media
It’s a concise article in The Guardian but it’s powerful, shining a light on a truly ugly side of human behaviour. The subject is rape and, as the article’s subtitle so aptly puts it, how social media channels like Facebook…