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Category: Trends

  • Rebooting Facebook

    As more than 100,000 others did, I sat at a computer last evening to watch the live video stream of Facebook founder Mark Zuckerberg deliver his keynote speech at the start of f8, Facebook’s annual developer conference in San Francisco.…

  • FIR Interview upcoming on Altimeter Group’s Social Business Readiness survey

    Your FIR co-hosts are planning an interview for next week with Altimeter Group‘s Jeremiah Owyang about the release of a new study, "Social Business Readiness," released today – the presentation is embedded below. In preparation for the interview, we’re sharing…

  • How people tweet in China

    How people tweet in China

    Whenever China is a topic of business conversation, a communication service that’s talked about is Sina Weibo. The micro-blogging service – China’s Twitter equivalent – got mainstream attention outside China last month over its use as a primary communication channel…

  • The rocky road for pharma and social media

    A report in the Financial Times (and other mainstream media) last week highlights the real risks for companies in regulated industries when they get it wrong in how they make use of social media as communication channels, in this case,…

  • Will iPads lead to better customer service?

    British Airways “revolutionises customer service using iPads,” says a BA press release on August 17 about a service trial that got quite a bit of attention this week. The airline says it’s trialling iPads with 100 cabin crew to enable…