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Category: Trends

  • Connect your community with a Twitter daily newspaper

    About a month ago, I discovered Paper.li, a service that aggregates content linked to by people in a Twitter community into an online newspaper. It’s one of the most useful ways I’ve found for surfacing news and information I might…

  • Are ads in books such a bad idea?

    I conducted an ad hoc and wholly unscientific poll among a handful of my friends the other day about the possibility of advertising coming to books. It produced some strong (and predictable) negative reactions. Hell freezing, dead bodies and metaphors…

  • Shopkick may redefine consumer loyalty

    One of the memorable scenes for me in the 2002 film Minority Report is the bit where the hero John Anderton, played by Tom Cruise, goes on the run and finds himself in a shopping mall. In the society of…

  • Measure your fame in tweets and likes

    You have to wonder who really would be taken in by the story of a girl who quit her job very publicly in a series of 33 photos that, via text on a whiteboard, tell the story of why she…

  • Best-practice examples of Twitter and investor relations

    The number of publicly-listed companies using microblogging tool Twitter as a communication channel to investors and the financial community is on the rise, with more than 150 such companies announcing their financial results and tweeting highlights from their earnings calls…