Category: Trends

  • Opportunity knocks with Google Sidewiki

    Google Sidewiki launched last month and opinion online is wide and varied. Much of that opinion suggests a brewing crisis for companies, their brands and other things of interest to them if people can comment at will on anything on…

  • Last chance saloon for Royal Mail and CWU

    Driving home from Lancashire on Thursday night, I passed a number of big white articulated trucks on the M6 motorway heading south. Only one had logos or signage although I’m assuming all were doing the same thing – transporting the…

  • Paying attention to your referrers

    I was just studying the stats from Google Analytics that display within my blog’s WordPress admin dashboard, and noticing where visitors tend to come from. This isn’t geographical so it’s not countries I’m talking about. No, it’s the referring site…

  • Look after your identity

    This week has been National Identity Fraud Prevention Week in the UK, a fact I wasn’t aware of before hearing about it from Josh Davidson at Fleishman Hillard, the PR agency behind the nationwide awareness drive designed to help UK…

  • Guidelines for using avatars in business

    Do you ever pause and think about the avatar you use online as the visual representation of you: your persona or alter ego? What it says to others about you and the organization you work for or represent? Avatars are…