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Category: Twitter

  • Trust in Twitter takes a knock

    If Twitter says a Twitter account is authentic, you trust it, don’t you? That little tick on a blue background you often see alongside accounts of prominent politicians, celebs and others is your symbol of confidence that the account belongs…

  • Make of Twitter what you will

    A few days ago, on December 7, I began my sixth year on Twitter. As with many things on the social web, there’s a free service that told me of the anniversary, and another one that sent me a ‘birthday…

  • Don’t ignore your customers who tweet

    If you’ve ever vented some feelings on Twitter about your negative experience with a company, and felt you were ignored, a survey from the US will probably resonate with you. It suggests that over 70 percent of consumer complaints made…

  • The beauty of TweetCamp

    Two of the overriding impressions I formed after taking part in yesterday’s TweetCamp in London is that Twitter is whatever people want it to be; and there’s no right or wrong way to use it, only effective and ineffective. This…

  • The rise and rise of Sina Weibo

    If you want get an idea of which major brands are doing what in China with Sina Weibo, the front-runner in microblogging in that country,  AdAge.com has a compelling feature that highlights what Starbucks and many other consumer brands are…