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Category: Virtual Communities

  • Credible reporting on Second Life from Newsweek

    The July 30 edition of Newsweek magazine has a pretty good series of features about Second Life. Unlike an impression I get from reading some other mainstream media reporting on Second Life recently, it’s clear that reporter Jessica Bennett has…

  • Dell to offer customer support in Second Life

    Logging in to Second Life this morning, I received an interesting note from Dell: We plan to offer customer service and tech support assistance in-world soon – initially for 10 hrs/week while we gauge demand. This proposal is to set…

  • Evolution driven by the digital natives

    With all the talk recently about Second Life and how some companies are having second thoughts about the virtual world as a marketing tool, a report in Scientific American contains much food for thought: […] Last night at the Digital…

  • The transition is happening

    The introduction of consumer-driven Web 2.0 technologies into businesses is set to usher in a new phase of productivity growth that could surpass that achieved during the late-1990s internet boom, according to John Chambers, chairman and CEO of Cisco Systems.…

  • Chinwag parties in the real and virtual worlds

    There’s quite a party taking place in South Kensington, London, this evening, with over 1,000 people signed up to attend. It’s Chinwag’s Big Summer 07. Sponsored by Adobe, Agency.com, Channel 4 and Purple, this will undoubtedly be the party to…