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Category: Virtual Communities

  • Good lessons from Crowne Plaza launch in Second Life

    Is there a genuine benefit for a global hotel company to set up shop in Second Life? InterContinental Hotels Group (IHG) thinks there most definitely is as they have just entered the virtual world with the launch of “The Place…

  • Bruce Willis a great sport in Second Life

    Last Friday evening’s Die Hard 4 virtual press conference and expo launch in Second Life was a great example of how this virtual medium can work well when you have some real imagination and execute a good plan of organization.…

  • Be where your customers are

    Simple but sound advice from Business Week: Blogs. Podcasts. Video-sharing sites. Social networks. Here’s a word of advice for companies scrambling to become a part of these conversations. It’s not enough to build a hub in Second Life or create…

  • Bruce Willis in conversation

    Die Hard 4, the latest film in the Die Hard series of Bruce Willis action movies – known as ‘Live Free or Die Hard’ in the US – premieres in the US on June 27 (opens in the UK on…

  • BBC broadcasts TV show within Second Life

    The Money Programme will be the first BBC Television programme broadcast in virtual online world Second Life, according to a BBC press release last week: […] Reporter Max Flint and his spiky-haired alter-ego, MP Masala, travel deep into cyberspace to…