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Category: Virtual Communities

  • Imagining Coca-Cola in Second Life

    Yesterday, crayon client Coca-Cola launched Virtual Thirst, a competition to design a new generation of Coke vending machines. This is a competition with a big difference, though, as it’s about imagining a device that would dispense experiences, not metal cans or…

  • Delivering the New PR 2.0 in Newcastle

    Arrived in Newcastle early evening yesterday for the “Delivering The New PR 2.0” conference which takes place today. This is the first of the second series of conferences organized by the University of Sunderland. I’m joining the seasoned team of Philip…

  • IABC group in Second Life

    If you’re a member of the International Association of Business Communicators (IABC) and of Second Life, this might interest you. I’ve just founded a group in Second Life called ‘IABC Second Life’ ‘IABC Members in Second Life’ [see edit below]…

  • A Second Life makeover

    It really does feel and look weird when your hair disappears and reappears at random, and your efforts to fix the problem just make it worse. Talk about a bad hair day! That’s virtual hair I’m talking about – the…

  • 300 in Second Life: Bringing something new to the virtual table

    Holding events in Second Life of one kind or another is not new: people have been doing this since this virtual world started back in 2003. As more businesses enter Second Life, the idea of including this virtual world as…