Category: WCG
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Six top trends for business in 2011
What will 2011 bring for business? What are the significant trends that may influence the fortunes of companies during the coming year, for better or worse? Two questions on many people’s lips; whether you call it ‘predictions’ or ‘trend spotting,’…
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The video wave rolls on worldwide
In countries around the world, it’s no longer the TV set in the home that’s the primary way people consume video. According to new research from market researcher Nielsen, just published, how people consume audio-visual content today embraces many different…
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A conversation about pharma and social media
A topic sure to generate commentary and opinion, often passionate, is social media and the pharmaceutical industry. This is especially so in the US with calls over the years by healthcare communicators and others for clarity in the role of…
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GSK’s healthcare blog doesn’t cross the line
If you’re in a regulated industry of some kind – financial services, for instance, or healthcare – how would you use a tool like a public blog as a means to engage with people you want to connect with, and…
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The PR agent as trusted counsellor and mentor
Last week, the US edition of PR Week published its annual Editors’ Choice lists including Editors’ Choice 2010: Who to watch (subscription login required), a look at individuals and PR firms the magazine’s editors predict “will make headlines in 2010.