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Category: Web

  • B2B social media: a long road but worth the trip

    How time flies – a week’s gone by since the Dell B2B Social Media Huddle that took place at Dell UK’s headquarters in Bracknell on December 7. Well over 80 people had registered for the free event which Kerry Bridge…

  • Twitter drives $6.5m global revenue for Dell, company plans to embrace the social web

    News from computer maker Dell that attracted a lot of attention in the summer was their announcement that one Twitter account in the USA, the @DellOutlet handle, was responsible for driving over $3 million in sales. Today comes more such…

  • Ready for sharing B2B social media experiences

    Plans for the Dell B2b Social Media Huddle, taking place on December 7, are almost complete. My co-organizer Kerry Bridge and I are expecting over 70 people to take part in this one-day mixed conference and unconference at Dell’s UK…

  • At the extremes with social media in the UK

    I agree with Stephen Waddington: if you’re in PR in the UK, Econsultancy’s Social Media and Online PR Report is essential reading. I’ve not yet read the detailed report, published earlier this week, just scanned through the extract freely available…

  • An outstanding customer service experience

    I bought a new pair of shoes last week, a pair of Anatomic Gel slip-ons. The overall process, from first contact with the eventual retailer to delivery, was so outstanding that it’s the type of experience you really want to…