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Category: Web

  • Marketers ‘destroy customer relationships online’

    A few weeks ago, I wrote about the problem with PR email, the results of a survey on people’s attitudes to the email that PR agencies and others send them. The survey paints a dismal picture of how email is…

  • A new Twitter app for Windows users from Seesmic

    In my experience, the best way of interacting with your community on Twitter is by using a third-party application rather than via Twitter’s website. My app of choice on the desktop is TweetDeck, a product I’ve been using since it…

  • A day for social media monitoring

    Monitoring and ROI are two hot topics when it comes to social media. They’re two of the hottest topics for an event focused on social media, and there is one taking place in London on Tuesday November 17, where I’ll…

  • Social media ROI can be entertainment

    You have to hand it to Socialnomics author Erik Qualman – he knows how to tell a compelling story and sell his message, which obviously promotes his book. Check out his latest video Social Media ROI. Whatever you think of…

  • A minimalist approach to PR outreach for Bing

    Microsoft formally launched their Bing search engine in the UK last Friday. I saw a number of reports in the mainstream media on the day itself and one or two posts in the blogosphere. But that’s largely it from what…