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Category: Web

  • The art of writing great headlines

    How much attention do you pay to the headline of a blog post or other content you write? I always think that the headline of a blog post, newspaper article, news release or other piece of written material is the…

  • Doesn’t anyone check spelling at Amazon?

    The mistakes are so obvious even a spell checker would have picked them up! And Amazon is still using the wrong cover – that was the mock-up done by the publisher during the early planning stages. Mind you, I can’t…

  • Guidelines for using avatars in business

    Do you ever pause and think about the avatar you use online as the visual representation of you: your persona or alter ego? What it says to others about you and the organization you work for or represent? Avatars are…

  • Get ready for video Twitter

    What if you could “video tweet” natively in your Twitter account instead of or in addition to the short text messages you currently send when you use Twitter? According to a report in the Telegraph today, video will soon be…

  • A clear call to action for social media guidelines and training

    A couple of days ago, the US Federal Trade Commission (FTC) published new guidance and use of testimonials and endorsements in advertising. It’s prompted quite a bit of critical commentary and opinion by many business influencers in the US. While…