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Category: Web

  • Motrin: Where’s the authentic voice?

    Earlier I posted about the Motrin kerfuffle and the opportunity it presents brand owner McNeil to listen to customers and engage with them. Reading the apology text again that McNeil posted on the Motrin home page (above), there are a…

  • The Motrin storm: breathtaking speed and scale

    Four years ago, an online storm erupted over the best-selling bicycle lock brand in the USA and how anyone could open the lock with a simple ball-point pen. During a 10-day period, a groundswell of commentary and opinion about Kryptonite…

  • 5 tips to being safe online

    The email I received this morning from PayPal was such a genuine-looking one, it almost had me fooled. Except it wasn’t from PayPal at all but instead an attempt at phishing. The first giveaway that it may not be the…

  • Winds of change fan Obama’s high expectations

    Since Barack Obama won the US presidential election last week, warm goodwill around the world towards the President-elect (and, I’d argue, towards the USA in general) is undiminished; if anything, it’s increasing. You can read the opinions of political analysts,…

  • Survey highlights employee expectations from social networking in the European workplace

    A new survey on social networking in the workplace, released today by AT&T, shows strong evidence that enabling employees to use social networking tools as part of everyday working life leads to an increase in employee efficiency. “Enterprise 2.0,” a…