Category: Web
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Enhance your skills with cognitive PR
Get set for increased automation and bot use in public relations, says Toby Daniels, founder of Social Media Week, in an interview with PR Week magazine. He says: The most significant thing that will happen in the next 12 to…
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Small matters most in influencer marketing
This cartoon by Tom Fishburne, published a few days ago, is a pretty good reminder of what differentiates influencer marketing from many other kinds of marketing where, in the latter case, ‘big’ tends to be what matters. It seems to…
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Meet the omni-channel experience that is Wimbledon 2016
The Championships, Wimbledon 2016 started yesterday, June 27, and run until July 10. During these two weeks of intense competition, Wimbledon and the competing players will be names and brands in an event that will not only be on television screens…
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A tour through Mary Meeker’s 2016 internet trends report
One publication that’s eagerly awaited by anyone looking for the big-picture view on internet trends in the coming few years, backed up by credible and authoritative facts and figures, was published on June 1. The 2016 edition of venture capitalist…
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Hyper reality: merging physical and virtual realities
Augmented reality will be a huge part of our individual and collective experiences in the not too distant future. Our daily lives will be like a journey in virtual reality except in actual reality, immersively overlaid with personalized information that…