Category: Web
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Defining the press release
Richard McManus recounts an email exchange with Business Wire in which the news distribution service said companies and marketers can use Business Wire to bypass journalists and bloggers to get into key news sources like Techmeme and search engine results.…
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Quit smoking with Twitter
Or more precisely, with Qwitter, a neat idea from TobaccoFreeFlorida, an advocacy group in that US state dedicated to raising awareness of health and other issues related to smoking. Note I didn’t say this group is anti smoking. It is,…
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In the Daily Dog
Last week, I had a terrific conversation with Brian Pittman, director of content for Bulldog Reporter and Bulldog Reporter’s PR University. We spent an hour discussing digital immigrants, mindset shifting in PR practice, challenges for communicators with social media, what’s…






