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Category: Web

  • Evolution driven by the digital natives

    With all the talk recently about Second Life and how some companies are having second thoughts about the virtual world as a marketing tool, a report in Scientific American contains much food for thought: […] Last night at the Digital…

  • The transition is happening

    The introduction of consumer-driven Web 2.0 technologies into businesses is set to usher in a new phase of productivity growth that could surpass that achieved during the late-1990s internet boom, according to John Chambers, chairman and CEO of Cisco Systems.…

  • Writing a blog is about the 80-20 rule

    To demonstrate world-class expertise, says Jakob Nielsen, avoid quickly written, shallow blog postings. Instead, says the web usability guru, invest your time in thorough, value-added content that attracts paying customers. No doubt there are any number of quickly-written shallow blog…

  • Viral marketing for new Triumph motorbike

    British motorcycle maker Triumph has turned to viral marketing and social networking to promote its latest motorcycle, the Rocket III Classic, billed by Triumph as the world’s largest production motorbike. At the heart of Triumph’s social media marketing is a…

  • FIR Speakers & Speeches: Where Podcasting Fits in the Business World – July 9, 2007

    In June 2007, How to Do Everything with Podcasting was published. Written by FIR co-hosts Shel Holtz with Neville Hobson, the book walks you step by step through the process of creating, broadcasting and promoting your own podcast. In this…