Category: Web
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Letting go of brand control
Leo Burnett, one of the world’s biggest advertising agencies, has urged marketers to learn from consumer-created content on websites such as YouTube.com, which now has greater reach among some US audiences than MTV, the music broadcaster, the Financial Times reports.…
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Tech-challenged Europeans who don’t read blogs
Reuters reports on a survey that says about 37% of people living in the 25 European Union countries have no computer skills, with Scandinavians being the most computer-literate and Greeks the least. The survey results – “How skilled are Europeans…






