Category: Web
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It’s an opportunity not a threat
A BBC story on the threat posed by blogs and bloggers to a company’s reputation includes mention of quite a few names – companies and bloggers – that will be highly familiar to many business bloggers. My favourite sound bites…
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In search, is page equal to screen?
A just-published survey, The iProspect Search Engine User Behavior Study, on people’s expectations when searching for information on the web illustrates an evident fact about behaviour – a majority of people (62%) will use the results they find in the…
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A promising future for intranets and social media
“Make communications more exciting” is how I would summarize the sentiment of all who participated in the two Melcrum workshops on intranets and social media that I co-presented in London last week and in Manchester the week before. Indeed, that…
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EU domain takes off
Europeans have rushed to grab a virtual home in cyberspace, says the BBC. Hundreds of thousands of people have signed up for new .eu domain name since it became available to the public on Friday, according to the BBC News…
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Good links are like good headlines
Writing a blog post is not really that different to writing any other type of copy, especially when it comes to the headline of a post. As with any text, the headline is the grabber, the text that usually first…