Category: Web
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The shape of movies to come
So The Interview got its public showing on Christmas Day in the United States in spite of hacks on Sony Pictures’ computer systems, angry denials by the North Koreans that they were behind the hacks, and intervention by the US…
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Movie marketing with imagination comes to LinkedIn with Taken 3
Promoting a new movie across the social web nowadays is an integral part of most movie marketing as the film studios and distributors try to get their movie of the moment talked up and shared online. The ultimate goal is…
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Marking eight years of Twitter
I remember when I first started hearing about Twitter, in the summer of 2006 less than six months after the service started earlier that year. As the year progressed, the name kept popping up in blog posts and comments –…
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Mobile can grow, but publishers are losing out on revenue
A guest post by Simon Birkenhead, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Facebook recently announced its Q3 results and, for many in the industry, the most headline-grabbing statistic was that mobile ads now make…
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Astounding Psy
When it looked like it would exceed one billion views on YouTube by the summer of 2012, Korean singer Psy’s Gangnam Style headed into the record books for the sheer number of people who have watched the video and heard…