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Category: Web

  • Content is king but so is the delivery platform

    One of the benefits of being a member of the International Association of Business Communicators (IABC) is the bi-monthly magazine, CW. Every other month, the printed publication originally known as Communication World would come through your letterbox filled with useful…

  • Your gleeful inner child: a marketing winner for Evian

    Evian, the premium bottled-water brand of French foods group Danone, has enjoyed some success in recent years for its imaginative and virally-attractive online video campaigns centred around babies. Not ordinary babies, though – these are dancing babies and roller-skating babies,…

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  • The sound of an F-type

    Intriguing piece of story-telling in this short (13 minutes) film “Desire” for Jaguar and its new just-launched F-type sports car, made by Ridley Scott, starring Damian Lewis and Shannyn Sossamon with music by Lana Del Rey. Best viewed in 1080p HD…

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  • Hanging out at LeWeb London in June 2013

    Last year at both LeWeb conferences in London and Paris,  I joined in live discussions for some of the sessions and with presenters via Google Hangout On Air. Being parachuted-in this way not only let me be part of things…

  • Unfiltered social reporting from Boston

    Hot on the heels of the Boston marathon bombings last weekend comes another frightening event in the United States, this time a fatal shooting at the Massachusetts Institute of Technology (MIT) campus in neighbouring Cambridge late on Thursday night US…