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Category: Web

  • Democratizing visual expression

    As someone who only recently discovered Instagram when the Android version of the popular iPhone app was released a few months ago, I’m a compulsive snapper at any moment that I can whip out my smartphone. The beauty of Instagram…

  • The people and social media challenges at the 2012 Olympic Games

    Reuters reports that Anthony Edgar, head of media operations for the International Olympic Committee (IOC), freely admits that he does not know what to expect at the London Olympic Games following the explosion of social media, with some 900 million…

  • The future for QR codes can be rosy

    Whenever I read reports that assess how poorly QR codes and other barcodes are doing, and the unhappy outlook for their future, I’m always reminded of Hugh McLeod’s classic cartoon from 2007 you see here. A new report from eMarketer…

  • Actionable insights from Burson-Marsteller on the Global 100 and the social web

    If you were to guess which has been the preferred social channel of the top 100 global companies in the Fortune 500 list over the past three years, you’d be spot on if you said Twitter. That’s what research by…

  • Social media hurdles that still need jumping

    A report from eMarketer summarizes how monitoring tools help companies track and follow up on what consumers are saying on social media channels, with this insightful perspective: […] According to Satmetrix, a customer service software provider, only 49% of companies…