Category: Web
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In Defence Of Influence Metrics
Is Klout getting a bum rap, spitefully pilloried in critical commentary such as my post on November 12 on opting out of Klout? Guest author Tammy Kahn Fennell believes that services like Klout and PeerIndex deserve fairer assessment. Let me…
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Out of Klout
The kerfuffle about Klout, the self-styled ‘standard for influence’ service, that blew up last month has largely settled down now as most online kerfuffles tend to. Yet the storm that erupted following Klout’s change in how they measure an individual’s…
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What would your mother say?
There’s a serious point to think about when studying this tongue-in-cheek infographic on what to consider when posting your status update – or any other message – to popular online social networking services. You might think about which service to…
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What is Klout worth to you?
What a kerfuffle Klout has stirred up! The US company that offers a service to “measure influence online” made changes last week in the technology it uses to calculate an individual’s influence rank known as a Klout Score. One of…
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Evolving the shopping experience
I noticed something different about an ad in the Telegraph yesterday by UK supermarket chain Tesco, advertising its price-drop campaign – an offer of exclusive content if you “interact with this ad” via your smartphone and an app called Blippar.…