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Category: Web

  • Focus your business in 140 characters

    I spent a frustrating fifteen minutes today trawling around a company’s website to try and find a succinct description of them. Googling them didn’t help a bit – every description I did encounter around the web actually didn’t say what…

  • What the FTSE 100 do with social media

    If you want to get a rich snapshot view on what many of the FTSE 100 companies are doing with social media, look no further than "The Communicators’ Guide to FTSE 100 Social Media Use" published last week by the…

  • Social media engagement huge in China

    Experian, the global information services company, launched its Experian Hitwise measurement service in China a few days ago. The press release says that the new service will help meet increasing demand from domestic and international marketers for tools to improve…

  • The footballer, Twitter and changing the game

    A story that has been headline news in the UK’s mainstream media every day for the past week is that concerning a Premier League footballer who’s suing Twitter in a legal challenge. [Events have moved significantly since this post was…

  • Get ready for advertisers’ real-time bidding

    Does this scenario reflect your recent online experiences? You are browsing for lampshades on a department store’s website. You grow bored, and surf across to the website of your favourite daily newspaper. Mysteriously, the lampshades follow you: an advertisement for…