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Category: Workplace

  • Sprinklr adds Branderati advocacy to its ‘social at scale’ offering

    Enterprise social media company Sprinklr is certainly making big moves in the enterprise social space with news this week of another acquisition as the firm consolidates a credible position at the leading edge of the emerging business of enterprise-level social…

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  • Sprinklr brings social media convergence to global brands

    Since acquiring the Dachis Group earlier this year, social media SaaS vendor Sprinklr has pursued a clear path towards offering its clients a converged social media solution. The convergence of paid, owned and earned social media would, Sprinklr says, provide…

  • The only way is ethics #PRethics

    Committee Room number 10 in the House of Commons in London was the setting in the evening of July 7 for a vibrant debate on a big topic, formally titled “Wearable technology is an ethical nightmare for the communications, marketing…

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  • Is wearable technology an ethical nightmare for PR?

    Amongst the buzz and hype surrounding Google Glass, health and fitness monitoring wristbands, smart watches, implantable devices, talking cars  and the rest of the burgeoning field labelled ‘wearable technology,’ an important aspect is largely overlooked if not ignored. That aspect…

  • Valuable insights in 2014 #InternetTrends report by Mary Meeker

    Valuable insights in 2014 #InternetTrends report by Mary Meeker

    Last week, US venture capitalist and former Wall Street securities analyst Mary Meeker published her 2014 Internet Trends report that offers a deep-dive look into the trends, possibilities, probabilities, scope and scale of what the global connected world will look…