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Tag: b2b

Introducing “FIR B2B” with Paul Gillin and Allan Schoenberg

22 January 2014

How do B2B communicators evaluate and integrate the changes happening from digital media? What are the top brands doing to maintain marketing and sales leadership? Who are the people shaping the ideas and thoughts around B2B brands and marketing ideas?…

Allan Schoenberg, b2b, Paul Gillin
FIR Interview: Oracle’s Jill Rowley on Social Selling and Social Business

19 December 2013

“I think a social business at the foundation is a business that is collaborative, that is transparent; that is engaged with its constituents, whether they be employees, whether they be customers, whether they be partners or even influencers. “And I…

b2b, Jill Rowley, Oracle
The real challenge of content marketing is when you don’t have a strategy

17 October 2013

Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of content marketing in 2013 to project a picture for 2014 in the US from both the B2B and the B2C perspectives. Each…

b2b, B2C, Content marketing
In B2B marketing, content is king

30 October 2012

An interesting report was published last week by the Content Marketing Institute and Marketing Profs in the US on B2B content marketing and predictions for 2013 in the US market. Wikipedia defines “content marketing” thus: Content marketing is an umbrella…

b2b