Tag: brand advocacy
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FIR 188: Translating the Internet into Arabic
Finding news and information online you can trust about things you’re interested in is a high expectation for most people in these connected times in which we live. Unless you’re looking for wide-ranging content in the Arabic language, that is.…
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For Immediate Release 109: CEOs Torturing English
Shel and I recorded the October edition of the monthly Hobson & Holtz Report. This month’s topics: Three distinguished PhDs propose a Magna Carta for Artificial Intelligence. Too soon? Research establishes a connection between CEOs who mangle English during analyst…
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Trust: the key to employee advocacy success
One of the most credible research efforts into trust in organizations is the Edelman Trust Barometer, a report published annually since 2000 by the Edelman PR firm. The 2016 report, published in January, surveyed 33,000 people in 28 countries worldwide…