Tag: Content marketing
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How to meet the challenge of the brand storytelling opportunity
If “content marketing” and “brand journalism” are among the phrases you’ve been yawning at recently, a new report from Mynewsdesk is worth reading and may make you decide to give your closer attention to those two phrases. Written by journalist…
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The role of the C-suite in social media marketing
Content marketing is a topic I’ve talked about quite a bit recently, in particular relating to the consequences of not having a clear strategy and the measurable benefits that can arise when you do. So I was delighted when Glenn…
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Results you can measure when you have a content marketing strategy
If the real challenge of content marketing is when you don’t have a strategy – like the 50% and more of companies in recent surveys in the US who don’t – imagine the possibilities when you do have a strategy.…
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The real challenge of content marketing is when you don’t have a strategy
Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of content marketing in 2013 to project a picture for 2014 in the US from both the B2B and the B2C perspectives. Each…
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Content marketing requires a sound foundation
Two words I’ve heard mentioned a lot recently are “content marketing.” I use them myself at times, often in the context of helping people understand the value that can be derived from taking ‘old’ but still valid “content” – case…