Tag: licensing
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The Ethics of PR: Lessons from the Blake Lively Smear Campaign
Astroturfing, smear campaigns, and social media manipulation — ethically dubious tactics that not only overshadow the valuable work of PR professionals but also erode public trust and challenge the very integrity of our industry. This could describe the controversy surrounding…
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Public Relations is at the Crossroads of Measurement and Standards
In the landscape of public relations, two critical issues continue to challenge our profession: the persistent use of Advertising Value Equivalency (AVE) as a measurement metric, and the ongoing debate about licensing PR practitioners. These seemingly disparate topics are, in…