Tag: mipaa
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The automotive future isn’t self-driving… Not yet
When the topic of artificial intelligence and cars gets discussed – it’s a topic of frequent discussion online these days – it’s often in the single context of self-driving cars. While Google is a lead in many discussions about self-driving…
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Experience innovation
When Jaguar Cars launched the F-Type sports car, the 13-minute video made by Ridley Scott’s company in April for the US market captured my imagination in one area especially – the sound of the car’s exhaust. Added to the high-definition…
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FIR Interview: Thomas Power, Ecademy
In this FIR Interview, co-host Neville Hobson talks to Thomas Power, the founder and Chairman of Ecademy, during the MIPAA New Influencers Workshop on March 31, 2010, where both men were speakers at this UK motor industry event about public…