Tag: QR code
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The future for QR codes can be rosy
Whenever I read reports that assess how poorly QR codes and other barcodes are doing, and the unhappy outlook for their future, I’m always reminded of Hugh McLeod’s classic cartoon from 2007 you see here. A new report from eMarketer…
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QR codes at the heart of Monmouthpedia
An interesting experiment gets its official launch this weekend when Monmouthpedia formally kicks off today. The Welsh town of Monmouth is the focus of this Wikipedia project that aims to create physical connections between places throughout the town, and events…
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A little imagination is key to success with QR codes
“QR codes are a waste of time” is a phrase I hear often. While they are becoming more of a feature in brand marketing campaigns, I would agree with critics that how they’re included too often adds little to a…
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Three things to make QR codes worthwhile
No surprises in this AdAge story about widespread use of QR codes that haven’t captured consumer imagination when it includes this statement: “Experts cite three reasons that QR codes haven’t caught on. First, people are confused about how to scan…
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Tesco connects busy shoppers with QR codes
One of the critiques of QR codes I often hear is about the lack of imaginative uses being made of them. Surely you can do better than simply get a company’s regular website – too often not optimized for mobile…