Tag: reputation
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The Ethics of PR: Lessons from the Blake Lively Smear Campaign
Astroturfing, smear campaigns, and social media manipulation — ethically dubious tactics that not only overshadow the valuable work of PR professionals but also erode public trust and challenge the very integrity of our industry. This could describe the controversy surrounding…
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When Ethics and Values Became Mere Words at the Post Office
The Post Office Horizon IT scandal, widely regarded as one of the gravest injustices in British legal history, exposed a profound crisis of ethics at the heart of a trusted institution. The scandal, which ruined the lives of over 700…
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Just How Risky are Fake LinkedIn Profiles and What Can You Do About It?
In 2022, the business social network LinkedIn removed over 80 million fake profiles, according to data from Allure Security, a firm that offers online brand protection-as-a-service and handles such takedowns every day. If that sounds a lot (it is!), then…
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The Twitter end game
The phrase “end of days” came to my mind as I reviewed a number of critical news reports during this past week about the current state of Twitter. The forthcoming demise of Twitter, sooner or later, is the strong thread…
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Turmoil engulfs a Twitter in transition
Even if you’re not a fan of Twitter and/or Elon Musk, you’d have been hard pressed to avoid news about both over the past week. Since closing the deal to buy Twitter for $44 billion (£39 billion) on October 27,…