Tag: smwldn
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Enhance your skills with cognitive PR
Get set for increased automation and bot use in public relations, says Toby Daniels, founder of Social Media Week, in an interview with PR Week magazine. He says: The most significant thing that will happen in the next 12 to…
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FIR Speakers and Speeches: Andrew Grill on "Likes" to Social Influence at #SMWB2B
Listen Now: The rise of socially influential online content and individuals is transforming brand marketing. As trust declines in paid sources like celebrities and bloggers, it’s now mandatory to activate ‘everyday heroes’ who influence their networks about their passions. In…
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FIR Speakers and Speeches: Antony Mayfield on Advanced Persistent Opportunities at #SMWB2B
Listen Now: While social business design is much discussed, we struggle when it comes to bringing about wholesale change in an organization. Perhaps it is because we are trying to describe these new opportunities in business language that is outmoded…