Tag: Social Business
-
Social media hurdles that still need jumping
A report from eMarketer summarizes how monitoring tools help companies track and follow up on what consumers are saying on social media channels, with this insightful perspective: […] According to Satmetrix, a customer service software provider, only 49% of companies…
-
Social Business – a history defined
It seems that everyone is talking about social business. Whether it’s IBM launching its SmartCloud for social business, or marketers developing their social business strategies for 2012, the term ‘social business’ means different things to different people. So what does…