Tag: Starbucks
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FIR Cut: Starbucks Twitter hashtag hijacked by critics
Overflow from FIR #683 on December 24, 2012. Mashable: Starbucks Twitter Hashtag Campaign Becomes Forum for Brand-Bashing Telegraph: Starbucks Twitter campaign hijacked by tax protests Twitter: #SpreadTheCheer Listen Now: Download this podcast (MP3, 3.95Mb; length 9:47) If you want to…
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The toxic mix of legality, morality and reputation
I first heard the phrase “It may be legal but is it moral?”in relation to the kerfuffle that blew up in the summer regarding the tax minimization activities of celebrities. What was happening – complex financial schemes to shelter income…