Tag: Volkswagen
-
Volkswagen pranks its tarnished reputation on April Fool’s Day
In a time where misinformation, disinformation and outright fake news are features of our online landscapes that diminish trust, you’d think that brands (and Volkswagen in particular) would think twice – at least, think carefully – about actively doing anything…
-
VW: Recalling a reputation
The Volkswagen emissions-test-cheating scandal moved on a few miles/kilometres this week with developments that saw the VW group headquarters and some employees’ homes raided by German prosecutors and criminal investigators, the CEO of the US subsidiary hauled in front of…
-
Add “to Volkswagen” to the business lexicon
As the Volkswagen emissions-testing-fiddling scandal rolls on – and is getting much worse for the beleaguered German firm – speculation grows that other car makers are also gaming the system. If the testing methods used in countries around the world…
-
Can a tarnished VW emerge successfully from #dieselgate?
The global #dieselgate crisis engulfing German car maker Volkswagen may well produce significant and disruptive change in the governance and regulation of the auto industry and publicly-listed companies in that industry (likelier in Germany than anywhere else, I’d say), although…
-
Desperation driving ad creativity
How do you address the clear trend of people not paying attention to your ad during the commercial breaks on TV? They’re either not watching at all during the breaks, or fast-forwarding through the ads if their programme is recorded;…