Month: October 2009
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The Hobson and Holtz Report – Podcast #492: October 15, 2009
Content summary: Shel’s in Las Vegas for BlogWorld and New Media Expo; follow-up: Pepsi apologizes over sexist iPhone app; Shel’s update on a Boston hospital that jerks its knees and blocks employee access to social media sites; Dan York goes…
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The art of writing great headlines
How much attention do you pay to the headline of a blog post or other content you write? I always think that the headline of a blog post, newspaper article, news release or other piece of written material is the…
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The Hobson and Holtz Report – Podcast #491: October 12, 2009
Content summary: FIR Interview with Steve Rubel now happening later this month; Michael Netzley reports on social media tools in times of crisis in The Philippines, text messaging and Facebook in China, and FTC-like guidelines on social media disclosure coming…
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Doesn’t anyone check spelling at Amazon?
The mistakes are so obvious even a spell checker would have picked them up! And Amazon is still using the wrong cover – that was the mock-up done by the publisher during the early planning stages. Mind you, I can’t…
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Guidelines for using avatars in business
Do you ever pause and think about the avatar you use online as the visual representation of you: your persona or alter ego? What it says to others about you and the organization you work for or represent? Avatars are…